Press release
Tallinn, Estonia / Goes, Netherlands — Wildix, a global leader in Unified Communications as a Service (UCaaS), and Red Cactus, a leading CRM integration provider for telecom providers and resellers, today announced a strategic distribution partnership that brings real-time CRM and UC integration to thousands of businesses worldwide.
Through the agreement, Red Cactus’s Bubble software is now available across Wildix’s global network, giving partners seamless access to more than 200 CRM and ERP platforms.
The collaboration is built to support vertical-specific CRMs, from legal and real estate to veterinary care and education, ensuring integration adapts to industry workflows and delivers tangible value across markets.
Businesses today face an overwhelming digital landscape, managing more applications, more data and more customer touchpoints than ever before. CRM has become nearly universal, with 91% of companies with more than 10 employees now relying on it as a core business system. At the same time, close to half of organizations have shifted fully to cloud-based UC, and three out of four are actively consolidating their technology stacks.
Partners tell us the same thing: their customers don't need more tools, they need tools that work together. Our strategic collaboration with Red Cactus delivers exactly that, bringing communication and CRM into one seamless workflow. It gives partners the ability to help businesses respond in the moment, capture opportunities they might otherwise miss and turn every conversation into smarter action.
Dimitri Osler
Chief Innovation Officer and co-founder of Wildix
The integration combines Wildix’s secure, AI‑powered UCaaS platform with Bubble’s real-time pop-up notifications and automatic logging, bringing communications directly into core workflows. Calls, customer interactions and logged activities can be captured in a single system designed to accelerate responses, reduce missed opportunities and generate actionable insights.
The companies also highlighted the role of Wildix’s Wilma AI, an embedded assistant that automates tasks such as call transcription, CRM updates and activity logging. Wilma AI is intended to ensure conversations are quickly converted into actions across systems.
This collaboration with Wildix ensures that Bubble is now seamlessly accessible through the Wildix Partner Portal for a global community of partners. Together, we provide the tools businesses need to strengthen customer interactions and maximize efficiency through seamless integration.
Walter Kaan
Co-owner of Red Cactus
About Wildix:
Wildix is a global UCaaS provider dedicated to redefining business communication. With a suite of AI-driven tools and a steadfast channel-first philosophy, Wildix empowers partners to deliver secure, scalable, and outcome-focused solutions across industries. Recognized for four consecutive years in Gartner’s Magic Quadrant for UCaaS, Wildix continues to help organizations streamline workflows, strengthen customer engagement, and unlock new growth in an increasingly digital world.
About Red Cactus:
Red Cactus is a software integration provider specialising in CRM and telephony platform integrations for the telecom industry. Headquartered in the Netherlands, with operations in the UK, Red Cactus supports many of the world’s leading telecom providers and resellers. Its flagship suite of integration applications, offered under the Bubble and Bubble365 brands, enables businesses to connect nearly any phone system with their CRM and ERP.
Red Cactus’s solutions include features like on‑screen caller ID pop‑ups and automatic call activity logging, helping organisations streamline workflows and improve customer engagement. Designed for flexibility and ease of use, all integrations are delivered via a single API‑driven portal and a global partner network, empowering channel partners to offer smarter, unified communications.
Media Contact:
- Deliah Mathieu, VP of Global Communications, Wildix
- deliah.mathieu@wildix.com
- Elena Canorea, Communications & Media Relations Manager, Wildix
- elena.canorea@wildix.com
