Marketing Pills for MSPs

September 22, 2020

The series of Webinars named “Marketing Pills for MSPs” is a marketing program composed of free Webinars dedicated to MSPs and System Integrators, planned to be shown on a monthly basis and handled by the Wildix Global Marketing Team.

Each webinar will be focussed on a specific stage of the B2B Customer Journey which, according to Gartner’s definition, is “a tool that helps marketers understand the series of connected experiences that customers desire and needs”.

MSPs and System Integrators will receive suggestions and best practices to handle Customer Advocacy, Brand Awareness, Lead Generation and Customer Retention strategies.

Have a look on the agenda,
and don’t miss this opportunity!

All webinars will last 40 minutes, + a 10-minute Q&A session, and the language will be English.

The Speakers

Giulia Perotta
Regional Marketing Manager EMEA & US

Chiara Turrini
Communication Manager

Elena Kornilova
Tech Documentation Manager

Alla Daleko
Marketing Manager for UK

Austen Read-McFarland
Content Creation Specialist

Alexandre Daugas
Marketing Manager for France

Annette Angel
US Marketing Coordinator

Emiliano Tomasoni
CMO

Agenda

17th of March: Customer Advocacy for MSPs: your Customers can help you in generating more Business Opportunities

To watch the webinar you will be asked to register on the Wildix E-learning platform. It’s free!

Wednesday, 17th of March
5 pm CET
Giulia Perotta, Chiara Turrini, Austen Read MC-Farland

Using Gartner’s definition, advocacy marketing is “a discipline for activating a brand’s advocates with unprecedented scale over the social Web”.

When advocacy marketing is enabled with digital techniques and stories from advocates, the result is that endorsements and recommendations are amplified to reach potentially millions of people, given the exponential nature of social networks and digital channels.

During this second webinar of Webinar’s series “Marketing Pills for MSPs”, you will discover some suggestions and best practices to create an effective Customer Advocacy Marketing Strategy for MSPs and System Integrators:

  • How to write a success story that creates a Celebrity Effect.
  • How to interact with PR & influencers, and why you should.
  • Why copy is fundamental for your company.

8th of April: Brand Awareness through Social Media for MSPs: strategies to promote your Company

To watch the webinar you will be asked to register on the Wildix E-learning platform. It’s free!

Thursday, 8th of April
5 pm CEST
Giulia Perotta, Alla Daleko

Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience. Ideally, awareness of the brand may include the qualities that distinguish the product from its competition.

Referring to B2B Companies, especially MSPs, we can say that Social media have become an important tool in brand awareness marketing.

During this 3rd webinar in the series “Marketing Pills for MSPs”, you will discover some suggestions and best practices in order to choose and manage properly the right SMM for your Company:

  • Social Networks: which one is the best to promote your Company?
  • How to set up an editorial plan, and why?
  • Tools that can help you!

12th of May: MSPs: why taking care of Personal Branding will help you to improve your Company’s Brand Awareness?

To watch the webinar you will be asked to register on the Wildix E-learning platform. It’s free!

Wednesday, 12th of May
5 pm CEST
Giulia Perotta

Your personal brand is essentially determined by what you believe in, how you behave and what people think you believe in.

It’s an ongoing process of developing and maintaining a reputation and impression of an individual, group or organization.
 It’s the unique combination of skills, experience, and personality that you want your followers to see.

During this 4th webinar in the series “Marketing Pills for MSPs”, you will discover some suggestions and best practices in order to answer the question: if someone mentions your name, business or brand, what do you want them to say?

  • Personal Branding: what is this?
  • Personal Branding and Brand Awareness: how those activities are linked to each other?

16th of June: Lead Generation for MSPs with Inbound Marketing: how to do it

Wednesday, 16th of June
5 pm CEST
Giulia Perotta

We can say that B2B lead generation is the process of identifying the ideal customers for your product or service, then attracting them to buy. It is an essential activity for B2B sales and marketing teams. There are tons of strategies and techniques that allow MSPs and System Integrators to generate Leads, and during this 5th Webinar in the series “Marketing Pills for MSPs”, you will discover some suggestions and best practices about the Inbound Marketing methodology, which is the act of aligning your digital marketing efforts with your buyer’s new decision making process:

  • The B2B buying process for a MSP: Awareness, Consideration and Decision.
  • The Inbound Methodology: Attract, Convert, Close, Delight.

22nd of July: Lead Generation through Social Media for MSPs: how to generate Inbound & Outbound Leads w/ LinkedIn ADS

Thursday, 22nd of July
5 pm CEST
Giulia Perotta, Alexandre Daugas

We’ve already seen together why Social Media are fundamental for MSPs and how to handle the Inbound Marketing process in order to generate more MQLs (Marketing Qualified Leads). Now it’s time to go deeper and to analyze one of the most powerful tools that can help MSPs and System Integrators in generating MQLs: LinkedIn ads.

During this 6th Webinar in the series “Marketing Pills for MSPs”, you will discover some suggestions and best practices about this paid marketing tool that offers access to LinkedIn social networks through various sponsored posts and other methods:

  • LinkedIn Ads: which ad is the best for a MSP?
  • LinkedIn Campaign Manager: how to manage all the campaigns.

15th of September: Lead Generation through Social Media for MSPs: how to generate Inbound Leads w/ Google Ads

Wednesday, 15th of September
5 pm CEST
Giulia Perotta, Annette Angel

We can easily say that Google is the most important Search Engine for B2B. There are a lot of tools, both free and paid, that every MSP should use in order to generate more Leads.

Google Ads is the online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

During this 7th Webinar in the series “Marketing Pills for MSPs”, you will discover how this tool can help you in generating more MQLs (Marketing Qualified Leads):

  • Google’s world: brief overview.
  • Google ADS: how to manage this tool.

6th of October: How MSPs can retain their Customers by training and supporting them

Wednesday, 6th of October
5 pm CET
Giulia Perotta, Elena Kornilova

After several Webinars focussed on Customer Advocacy, Brand Awareness and Lead Generation, now it’s time to go deeper into the concept of Customer Retention.

Customer retention refers to the ability of a company or product to retain its customers over some specified period. In other words, we can say that is the collection of activities a business uses to increase the number of repeat customers and to increase the profitability of each existing customer.

Referring to MSPs and System Integrators, there are a lot of Customer Retention strategies that you can develop within your Company. During this 8th Webinar in the series “Marketing Pills for MSPs” you will discover how you can retain your Customer by training and supporting them in the best way:

  • Customer Retention for MSPs: what does it mean?
  • Tools and strategies to implement: video tutorials and manuals.
  • E-Learning for MSPs: how to handle it, and why you should.

10th of November: Customer retention for MSPs: how to retain your Customers and make them even more satisfied

Wednesday, 10th of November
5 pm CET
Giulia Perotta, Chiara Turrini, Austen Read-McFarland

During the last Webinar we’ve seen how MSPs should retain Customers by providing them with excellent training and support. Now it’s time to understand how to retain your Customers and make them even more satisfied thanks to some Marketing techniques and strategies.

During this 9th Webinar in the series “Marketing Pills for MSPs” you will discover some best practices and activities that can retain your Customers:

  • Webinars & Events for Customers: why you should organize it.
  • Promos for Customers.
  • Surveys: how to handle them.

1st of December: 2021 is almost over: dear MSPs, it’s time to plan your strategy for the next year!

Wednesday, 1st of December
5 pm CET
Giulia Perotta, Emiliano Tomasoni

Here we are, 2021 is almost over, and now it’s the best moment for MSPs to collect Marketing data and info, and to plan the strategies for the upcoming year. It may seem normal, but not all MSPs and System Integrators are making this important analysis and plan in the best way.

During the last Webinar for 2021 in the series “Marketing Pills for MSPs”, you will receive input and suggestions on how to plan your 2022 Marketing activities based on 2021’s results and actions:

  • Results of 2021: how to analyze them.
  • Marketing Plan for 2022: how to create it.
  • Positioning of your Company: is it something that you need to refresh?

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