2026 Sales Academy: Wildix Empowers Partners to Win Big

16 February 2026
News INT

Press release

The latest edition equips partners to master complex sales and become trusted advisors

Tallinn, Estonia, February 12 — Wildix, a global leader in Unified Communications as a Service (UCaaS), today announced the launch of the 2026 edition of Sales Academy, its international advanced training program designed to enhance the sales processes of its partner ecosystem and maximize return on investment (ROI).

Sales Academy reflects Wildix’s strong commitment and strategic investment in its partner channel, with a clear focus on sales enablement. The program is designed to empower partners to navigate complex sales cycles, solve real business challenges and position themselves as trusted advisors to their end customers.

This vision has recently been recognized by the industry with the Best Partner Enablement Program award at the UC Today Awards 2025, further establishing Wildix as a benchmark for partner development and strategic enablement.

At Wildix, we firmly believe that our partners' success is our success. The Sales Academy is not just a training program; it is a certified methodology designed to create a shared business language across our entire ecosystem. Our goal is to equip partners with the skills, mindset and structure needed to manage complex sales, deliver real business value to their customers and confidently win in a competitive market.

Alberto Benigno

CSO, Wildix

A Practical Approach Designed to Drive ROI

Sales Academy is part of a broader enablement journey that Wildix is building to support partners in the end-to-end management of their business, addressing all the key areas that contribute to sustainable growth. The program begins with sales, as it is the function with the greatest direct impact on both partner and Wildix ROI.

The Wildix Sales Academy integrates Sales Elevate Lab, Wildix’s enablement environment designed to transform the way partners sell UCaaS solutions, synthesizing three core pillars:

The Gartner Framework: The program follows the Gartner Sales Structure, a proven system that organizes the entire sales process, from the first call to the closed contract, around clarity, consistency and customer value.
The Harvard Case Study Methodology: Training sessions are inspired by Harvard Business School–style case studies, where participants learn by solving real-world scenarios from UCaaS clients, turning knowledge into immediate, applicable skills.
The Wildix Framework: What unites these methodologies is Wildix’s 20 years of UCaaS leadership and partner success stories. This ensures everything taught is tailored to the Wildix ecosystem and the real challenges partners face.

The curriculum combines Harvard Business School frameworks, Gartner analysis, all adapted to the real-world context of channel partners.

This approach bridges the gap between theory and execution, ensuring practical applicability in daily sales activities. In a market where 87% of training content is typically forgotten within the first month and 77% of organizations face increasingly complex buying processes, this methodology allows partners to accelerate their commercial impact and improve ROI from the very first interaction with clients.

The program is structured into two complementary volumes, forming a complete roadmap from foundational skills to strategic execution:

Volume 1: The Foundations of Modern Consultative Selling focuses on the crucial early stages of the sales cycle. Partners learn to define a Territory Plan, build credibility as a trusted advisor, master qualification to understand customer challenges and deliver powerful, business-driven demos.
Volume 2: From Persuasion to Partnership covers the advanced later stages. Participants learn to deliver high-impact project presentations, craft persuasive proposals with clear ROI, master negotiation strategies to protect margins and drive deals to a successful close.

Beyond individual topics, Sales Academy is not intended as a standalone training initiative, but as a structured and continuous path designed to elevate partners’ commercial maturity over time.

An Immersive, Hands‑On Learning Experience

Sales Academy is delivered through two‑day, in‑person sessions built around a highly interactive methodology. The agenda combines strategic frameworks with role-play activities, real-world exercises and practical case studies based on real customer scenarios.

Key sessions include:

ICP and value proposition definition
Challenger Selling
Qualification methodologies
Business-driven demos
Role plays, real‑play exercises and case studies
Existing customer exercises and feedback sessions

Each session concludes with collaborative activities, practical evaluations and diploma presentations for participants.

From Training to Tangible ROI

The effectiveness of this approach is already evident. During a recent four-month sales initiative, partners who actively applied the Sales Academy methodologies collectively generated over €40,000 in new Monthly Recurring Revenue (MRR). This demonstrates the powerful commercial impact of moving from transactional sales to a structured, value-driven advisory role.

Before the Sales Academy, my approach was based on instinct rather than method. The program provided a fundamental process that has made a clear impact. Knowing which steps to take gives me more confidence and control, and following this structured process has been fundamental to our success.

Ulisse Talone

Co‑Founder and CEO of CLT Group S.r.l.

Three Strategic Locations, Global Reach

Sales Academy will take place in three key locations, covering Wildix’s main markets:

Through Sales Academy, Wildix reinforces its 100% channel-only model and its commitment to supporting partners not only with technology, but also with methodology, expertise and strategic vision, enabling them to stand out and succeed in an increasingly competitive and complex market. Sales teams interested in securing a spot are encouraged to join the waitlist by emailing info@wildix.com.

About Wildix:

Wildix is a global UCaaS provider dedicated to redefining business communication. With a suite of AI‑driven tools and a steadfast channel-first philosophy, Wildix empowers partners to deliver secure, scalable, and outcome-focused solutions in every market. The company is the only European vendor recognized in Gartner’s Magic Quadrant for UCaaS, Worldwide.

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