First Orion
About First Orion
First Orion is a global leader in call transparency and branded communication. They provide carrier-level technology that enables businesses to identify themselves to their customers, helping to restore trust in phone calls and significantly increase answer rates.
First Orion Integration With Wildix
Wildix CLASSOUND integrates with First Orion to enable Extended CNAM and Branded Calling service. This integration allows businesses to display a verified identity on the recipient’s mobile device, replacing a standard phone number with an official business name.
Key Features
- Extended CNAM: Display a business name of up to 32 characters, far exceeding the industry standard.
- Branded identity: Display your professional business name on mobile devices, even if the recipient hasn't saved your contact.
- Spam protection: Proactively protect your numbers from being incorrectly flagged as "Spam" or "Scam Likely."
- Increased answer rates: Providing a clear business identity leads to higher pick‑up rates compared to unknown or unidentified numbers.
- Verified caller status: Give your customers the confidence that the call is legitimate and safe to answer.
Requirements
- For x-bees: Min. x‑bees Basic subscription plan
- For Legacy Collaboration / Collaboration 7: Min. UC‑Essential subscription plan
- CLASSOUND DID*
*Note: The availability of Branded Calling services may vary depending on the country and local carrier regulations. If you have a specific demand for these services in your region, please contact Wildix.
Branded Calling vs. Standard CNAM
Feature | Standard CNAM (Dialplan) | Branded Calling (First Orion) |
|---|---|---|
Character Limit | Limited to 15 characters. | Up to 32 characters. |
Mobile Delivery | Often fails to display on mobile carriers. | Optimized specifically for mobile device delivery. |
Trust Level | Basic text; easily spoofed. | Carrier-verified business identity. |
Spam Control | No protection against spam flagging. | Proactive spam mark protection. |
Mechanism | Transmitted via SIP (often lost). | Delivered via a direct carrier-level data network. |
