The trade show, which took place at the scenic Greater Ft. Lauderdale/Broward County Convention Center, allowed IT experts across a variety of sectors to learn about new trends and developments within their particular field, especially with regard to cybersecurity and the business applications of new technology. Wildix joined as a platinum sponsor for MSP Expo and a gold sponsor for IT Expo, demonstrating our commitment to the ongoing exchange of business ideas in the North American IT market.
Attracting over 3,000 MSPs, MSSPs, and technology resellers in 2020 alone, the MSP Expo and the IT Expo are two extraordinarily high-profile events in tech due to their high attendance and their sponsorships from some of the most recognizable names in the industry.
In addition to observing the new developments from other VoIP companies, Wildix used our time at the Expo to promote our powerful Unified Communications solution and the global coverage offered by the Wildix brand. This worldwide reach is particularly significant as the IT market experiences ongoing globalization and vendors of all sizes begin to require international reach and partnerships to grow their businesses. Additionally, Wildix stressed the secure-by-design nature of our product as a solution against the continually changing threat of cyber attacks and data breaches.
Speaking at the event was Robert Cooper, Managing Director of Wildix, who described the IT and MSP Expos as a significant opportunity for the brand to achieve higher prominence in the North American area:
“Wildix has an important message for MSPs and SIs, and we want to make sure that we’re sharing with them what we have to offer in terms of helping them build a strong UCC business,” Mr. Cooper said. “Wildix is the only company that enables the channel to succeed and build a UCC solution on their own. We do not sell direct to end-users or through distribution; our focus is really to allow and enable the Partner to sell value.
“Being able to share our solution directly with this community at the IT and MSP Expo is an opportunity that we look forward to every year,” he continued. “We’ve seen tremendous success through our participation in the past, which is why we opted to become platinum partners this year. We feel the setting brings us the right audience and the right context to deliver our message.”