Branded Calling and Messaging: Your brand on every customer interaction
Your Customers Aren't Ignoring You, They Just Don't Know It's You
87% of calls from unknown numbers go unanswered, and many are flagged as spam. Our solution puts your verified name directly on their screen, so customers know it's you and carriers know it's legitimate.
More Than Just a Phone Number
Up to 3x more answered calls
Build customer trust
Calls, RCS, SMS and WhatsApp
Branded Caller ID on Every Call
Branded Calling
Powered by CLASSOUND and First Orion technology
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answer-rate lift Financial Services
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Your verified business name appears on the recipient’s screen before they decide to answer, turning every call into a recognized, trusted interaction.
- Powered by First Orion, a pioneer in branded calling
- Make every outbound call recognizable
- Reduce missed and declined calls
Branded Messaging
Verified messaging across every channel
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more likely to be read than email
Go beyond traditional SMS with RCS Business Messaging. Messages are sent from a verified business identity, not an unknown number, and arrive directly in the customer’s native mobile messaging app.
Wildix supports customer messaging across SMS, WhatsApp Business and RCS Business Messaging, with RCS providing the branded, verified and interactive experience.
- RCS business messaging for verified sender identity, rich media, buttons and quick replies
- WhatsApp Business for customer conversations in WhatsApp
- SMS for reliable two-way text messaging
Recognized Before You Say a Word
Replace unknown numbers with a name they trust
Our branded calling solution ensures your verified name appears on the recipient’s screen before they decide to answer, replacing the anonymous number that often gets ignored or declined.
- Up to 32 characters
- Show your full business name, not just a number
- Leave fewer voicemails
Built-in Protection Against Scammers
Protect your brand and your customers
As AI-generated scam calls and deepfakes increase, customers are more suspicious of unknown numbers than ever. But the threat goes both ways. Without verified branding, your legitimate business calls risk being flagged as spam or blocked entirely by carrier filters before they ever reach your customer. That means lost revenue, missed follow-ups and a brand reputation you have no visibility over.
Every branded call includes a verified call tag, so customers can immediately see it’s legitimate and coming from a trusted source, not an impersonator. Carrier authentication means your calls get through, your identity is protected and your customers can answer with confidence.
- Authenticated through carrier networks
- Prevents brand impersonation and spoofing
- Stops legitimate calls being flagged as spam or blocked
- Builds long-term customer trust
Ready to Stop Being an Unknown Number?
Join businesses already using Wildix’s branded calling solution to increase answer rates, avoid spam flags and never miss an opportunity.
Messaging That Goes Beyond SMS
Turn messages into branded conversations.
With Wildix you already have two-way SMS, keeping you connected with no extra apps required. Go further with Branded Messaging: RCS delivers verified, branded and interactive conversations as the trusted evolution of SMS, while WhatsApp meets customers where they already are, making every interaction richer and more engaging.
- Rich media, including images, videos and files
- Interactive elements, including carousels, buttons and quick replies
- Real-time, two-way conversations in native messaging apps
Why Wildix Branded Calling and Messaging?
Your calls, your brand identity and your messages all run through the same system you already use. No separate vendor, no integration project, no IT overhead. Branded calling and messaging are available natively with Wildix and can be enabled on request. Your team doesn’t need to change how they work — every interaction goes out branded automatically.
Not all caller ID is created equal
Traditional CNAM caller ID is outdated, inconsistent across carriers and often invisible to recipients. If it does appear, it disappears the moment the call is answered. Wildix Branded Calling lets you control exactly how your business appears on caller ID displays, pushing your verified identity directly through carrier networks, staying visible throughout the call. You can customize caller ID by department, whether sales, service, parts or delivery, ensuring customers always know exactly who’s calling while maintaining a consistent brand experience across your entire organization.
Extended CNAM | Standard CNAM | |
|---|---|---|
Character length | 30+ | 15 |
Logo displayed | ✅ | ❌ |
Branded call support | ✅ | ❌ |
Name always displayed | ✅ | ❌ |
Verified call tag | ✅ | ❌ |
Carrier-authenticated | ✅ | ❌ |
Brand protection | ✅ | ❌ |
Displayed in call log | ✅ | ❌ |
*Availability of Wildix Branded Calling and Messaging services may vary depending on your country and region. Please speak to our team to confirm availability in your area.
Trusted by Leading Businesses
Long Lewis is using Wildix branded calling across its dealership network to help customers recognize service reminders, sales follow-ups, and parts updates before answering the phone.
For organizations operating across multiple locations and departments, branded calling helps deliver a consistent customer experience and reduces the friction caused by unknown numbers.
Long Lewis | US | Multi-location Automotive Business
Enterprise Branded Calling: Who's It For?
Sales teams
High call volumes mean every unanswered call is a missed opportunity. Branded calling puts your verified name on the screen before they decide to pick up, turning cold outreach into recognised, trusted conversations.
Customer support
Customers ignore callbacks from numbers they don’t recognise. Branded calling ensures your support team gets answered the first time, reducing repeat attempts and improving resolution times.
Healthcare providers
Appointment reminders only work if patients answer. With answer rates up to 41% higher with branded calling, fewer appointments are missed, and schedules run more smoothly.
Financial services
Sensitive conversations require trust before the call even begins. Branded calling signals legitimacy immediately, with some firms reporting answer rate improvements of up to 133%.
Insurance
Outreach is only effective if customers pick up. Branded calling has helped insurance businesses improve conversation rates by over 30%, turning more dials into productive discussions.
Automotive groups
From sales follow-ups to service reminders and parts updates, multi-department operations need customers to know exactly who’s calling. Branded calling ensures every location and every department comes through clearly and consistently.
Multi-location and enterprise businesses
Consistency matters at scale. Branded calling ensures every site, department and team member presents the same verified brand identity on every outbound call.
Your Business, Verified
Talk to our team about getting branded calling live.
Why Branded Messaging Changes Everything
Whatever channel your customer prefers, your brand shows up the same way: verified, trusted and far less likely to be confused with spam.
SMS
Provides a trusted baseline, but is limited to basic text delivery.
- Two-way conversations
- Basic text delivery
- Fallback when RCS is unavailable
RCS
Elevates standard messaging — landing in the native SMS folder, upgraded with rich branding and interactivity.
- Verified sender identity
- Brand name and logo
- Rich media and carousels
- Interactive buttons & read receipts
- Two-way conversations
The ultimate engagement channel — meet customers right where they already spend their time.
- Verified sender identity
- Brand name and logo
- Rich media support
- Interactive buttons
- Two-way conversations
Ready to Make Every Message Count?
Wildix Branded Messaging puts your authenticated brand in front of customers on the channel they prefer, with no extra apps and no unknown senders.
How It Works: Up and running in three simple steps
Already a Wildix customer with CLASSOUND activated? Getting started is simple. If you don’t have CLASSOUND yet, speak to your Wildix partner to get it enabled first.
1
Submit your brand assets
Provide your business name, logo and contact details. For RCS, you’ll also need to provide your brand colors, a banner image and a brief description of your messaging use case.
2
Verification and registration
Your brand identity is verified and registered across carrier networks. Branded calling activates quickly. RCS registration typically takes 3–4 weeks.
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Every call and message goes out branded
From the moment activation is complete, every outbound call and message carries your verified brand identity automatically. No changes needed for your team.
Branded Calling and Messaging FAQs
What is branded caller ID?
Branded caller ID is the display of your verified business name on a recipient’s screen when you call them. Unlike standard CNAM caller ID, which is limited to 15 characters and relies on outdated databases, Wildix branded caller ID displays up to 32 characters, is always shown and is authenticated through carrier networks.
What is the difference between branded calling and branded messaging?
Branded calling puts your verified business name on the recipient’s screen before they decide to answer a call. Branded messaging does the same for written communications, delivering authenticated, interactive messages across RCS and WhatsApp with your brand name clearly displayed. SMS is also supported as a reliable unbranded fallback, ensuring delivery when RCS is not available, but without any brand display. Together they ensure your business is recognized and trusted at every customer touchpoint, whether you’re calling or messaging.
How much does branded caller ID cost?
Branded caller ID is available to Wildix customers with CLASSOUND activated. Simply reach out to your Wildix partner and ask to enable the service; they’ll take it from there.
What is RCS (Rich Communication Services)?
RCS, also sometimes referred to as RBM (rich business messaging), is a modern messaging standard that replaces traditional SMS with a richer, more interactive experience. Unlike SMS, RCS supports high-resolution images, videos, interactive buttons, carousels, read receipts and two-way conversations. Crucially for businesses, RCS allows messages to be sent from a verified brand identity rather than a phone number, so customers can see exactly who is contacting them. Apple added RCS support in iOS 18, meaning it now works across both iPhone and Android devices.
What is two-way SMS?
Two-way SMS allows businesses and customers to send and receive messages in both directions, enabling real conversations rather than one-way broadcasts. However, SMS is limited to basic text delivery with no branding, no verified sender identity and no rich media. If you want branded, verified messaging, that is what RCS is for.
Does Wildix Branded Calling work on Apple and Android devices?
Yes. Our branded calling covers both Android and Apple devices. For branded messaging, Apple has added RCS support in iOS 18, meaning RCS business messaging is now available to iPhone users, with coverage continuing to expand.
Can I track the performance of my branded calls?
Yes. Answer and rejection statistics are available on request, giving you visibility into how your branded calling is performing and where improvements can be made.
Find Out What Branded Calling and Messaging Can Do For Your Business
