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Credito Cooperativo dell’Adda e del Cremasco – Cassa Rurale (BCC) was formed in May 2009, by the merger of two banks: Banca dell’Adda and Cassa rurale del Cremasco (which, in their turn, had once been established as a result of other mergers).

BCC is deeply rooted in the territory, where it has been active for over one hundred years. The emphasis on cooperation and solidarity values, orientation towards the common good, constant endeavour to combine technological innovation with personal approach, make this bank different, especially nowadays, at the time of the global economic crisis.

BCC has taken up a very difficult challenge: to keep up with the new trends on the market. To carry this into effect, the bank had to take certain measures aimed at reinforcing and increasing the competitiveness in terms of services, professional profiles, alliances, pricing policies, as well as the innovative technologies.

These were the reasons that led BCC to the decision to modernize their communication system, followed by the installation of the Wildix system in each of its 20 branch offices. The project has been carried out in cooperation with Teicos (Wildix Business Partner and longtime trusted advisor) – one of the biggest System Integrators in Italy with over 25 years of experience in ICT.
This measure was taken considering some difficulties the colleagues have recently encountered in communication, causing lead time delays in managing internal contacts.

Thanks to Wildix technology, Teicos has connected all the branch offices in one network (Wildix WMS Network), which allowed each of 120 colleagues to instantly and securely contact each other. As a result, it helped the bank to save up to 20% of the time employed on internal communication and significantly boost the operational efficiency.

It takes several seconds to log in to the system with any Wildix phone located in any branch office of the bank. In this way the bank ensures the customers the full reachability and availability of the employees.

Here is the testimony of Cesare Lombardi, the Head of Organization and Resources: “I’m completely satisfied with the results obtained, since both expertise and efficiency of the service have been made available to the customers, in view of the constant attention to the individual. Wildix has proven to be a company that takes care of every little detail of the product. Thanks to their intervention, the bank has achieved significant benefits. For instance, from the economic point of view, the choice of Wildix has been a winning decision: just think that a half of the existing lines in various branch offices had been removed, resulting in considerable cost savings and operational efficiency increase.”

Customer retention is a key factor, and today, thanks to Wildix technology, BCC can interact also with their digital customers, ensuring the same expertise and professionalism in online services, as at the desk. This is another evidence in favor of the fact that BCC is a different bank, constantly engaged in service innovation, seeking for new channels to quickly respond to the needs of partners and customers.

CUSTOMER RETENTION IS A KEY FACTOR, AND TODAY, THANKS TO WILDIX TECHNOLOGY, BCC CAN INTERACT ALSO WITH THEIR DIGITAL CUSTOMERS, ENSURING THE SAME EXPERTISE AND PROFESSIONALISM IN ONLINE SERVICES, AS AT THE DESK. THIS IS ANOTHER EVIDENCE IN FAVOR OF THE FACT THAT BCC IS A DIFFERENT BANK, CONSTANTLY ENGAGED IN SERVICE INNOVATION, SEEKING FOR NEW CHANNELS TO QUICKLY RESPOND TO THE NEEDS OF PARTNERS AND CUSTOMERS.

Cesare Lombardi
Head of Organization and Resources

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